The marriage of clicks and bricks
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The marriage of clicks and bricks

  After many years of speculation about how big online retail might get and whether bricks and mortar stores would survive the challenge, a new and unexpected trend is emerging. Online merchants are now rushing to open physical stores, as the ability of customers to touch and feel products becomes the latest competitive differentiator in...

No real customer service online
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No real customer service online

Great customer service is paramount to a successful retail business. Without it, no matter how great your product, you WILL lose out on sales. Retail stores need to realize that the probability of selling to a new prospect ranges between 5-20%, whereas the probability of selling to an existing customer ranges from 60-70%. It’s also...